Burst Digital, a leading digital marketing agency operating in both the UK and US, sought a more efficient solution to streamline their inbound lead management and appointment setting process. Their manual approach to booking appointments with potential clients was time-consuming, inconsistent, and hindered their ability to focus on what they’re best at: building incredible brands on the digital scene.
Like many fast-growing agencies, Burst faced a bottleneck in their appointment-setting process. Despite generating high-quality leads, their sales team spent hours each week manually reaching out to prospects, scheduling calls, and following up, all while managing ongoing client relationships. The manual nature of this process led to missed opportunities, slow response times, and an inability to scale effectively. We built an automated, end-to-end appointment-setting system that utilised AI to send fully personalised messages to leads, without human involvement. This allowed Burst Digital to streamline its entire lead management process, ensuring that no potential client was missed and that all outreach was timely and efficient.
As agencies scale, they often find themselves struggling to manage the influx of leads and schedule appointments effectively. Burst Digital was at this crossroads, with their sales team bogged down by the administrative tasks of lead follow-ups and scheduling. By implementing a fully automated AI-driven solution, we were able to dramatically transform how they handled appointments.
Our system:
In reality, agencies often believe that personalised outreach requires a human touch, leading them to rely on manual efforts. However, Burst Digital’s success proves that with the right AI automation, companies can scale their appointment-setting process without sacrificing personalisation or effectiveness. By removing the manual burden, they not only booked more appointments but did so in a way that freed up valuable time for their sales team.
We started by analysing Burst Digital’s existing lead management process. We identified inefficiencies and highlighted the areas where bottlenecks were occurring as well as where opportunities were being missed.
Next, we designed and implemented an AI-driven appointment-setting system. This system took over the lead outreach process, automatically sending personalised messages, following up, and booking appointments directly into the sales team’s calendar.
The impact was immediate:
By automating their lead management and appointment setting, Burst Digital was able to scale their operations more effectively while saving time and resources, all without compromising the personal touch which their clients valued.
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